The promotion comes on the heels of National Literacy Trust research saying one in three British children — nearly four million — do not own a book.
Emily Jackson | The Toronto Star
Social TV is one of the emerging big stories in entertainment. It’s powerful for all kinds of reasons — it measures engagement rather than passive watching, it has potential for viral sharing and crowdsourced promotion and it is beginning to offer very interesting ways to connect audience with creators. Oh yeah, it’s also a potentially vibrant space for advertisers.
Addressing one touchy topic, Facebook stressed that it doen’t sell your personal information to advertisers but rather makes its money from displaying the ads.
“Selling your information would actually be bad for Facebook. Here’s why: Facebook was created to help you share and connect with the people in your life. If you don’t feel like you’re in control of who sees what you share, you probably won’t use Facebook as much, and you’ll share less with your friends.”
The so-called Hit Potential Equation looks a little something like this:
Score = (w1 x f1) + (w2 x f2) + (w3 x f3) + (w4 x f4), etc.
The music player is ad-supported and free to users, with no audio ads airing mid-stream a la Pandora. That consumer-friendly offering plus a much easier-to-use search function are what Vanderhook believes are MySpace’s top two killer apps this time around, based on audience research. “What we started to see in data was that the average user only knows four to five song-and-artists combos. Ask someone to name more than five songs and artists and most people can’t. Most people didn’t know what else to type in so then they would leave. It was clunky having to search for an artist.”
Andrew Hampp | Billboard
The idea that is gaining favor, albeit only among a minority of shareholders, would see the Canadian company fully open its secure and highly respected network to rival smartphone providers and concentrate on that business while getting out of the hardware game altogether through a sale.
Disappointing quarterly results, including a dismal outlook for Blackberry sales and word that RIM would delay the introduction of new devices, sent its shares down more than 11 percent to their lowest levels in almost eight years on Friday.